BeHigher

Your SEO Solution

Frequently Asked Questions - Page 2

What Are The Benefits of SEO?

Search Engine Optimisation/Search Engine Marketing helps websites meet their various online marketing objectives such as generating leads and sales opportunities. It also assists in generating actual sales and sometimes more importantly simply building awareness about a company and their brand.

There are many benefits included when you take out a SEO package with BeHigher, for example:-

-Fixed Costs
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search or Pay Per Click, often found with Yahoo search marketing or Google Adwords campaigns are essentially an ever increasing ongoing cost.

-Brand Visibility
Think about a search on ‘car insurance’. The big insurance companies are all desperate to make it on to the first page of Google. The ones that didn’t make it either lose out on gaining new customers or they need to buy Pay Per Click (or PPC) ads to be seen, which is expensive for such a competitive search query. Pay Per Click advertising for the top spots on that category, on a national basis would around up to £15-£20 (and above!) per click.

-Focus on Web Standards/Accessibility
Designing a website for search is an exercise in itself for designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO, that makes for a healthier, more accessible website. Accessible for Google, and other search engines crawlers, and not to be forgotten, more accessible for people.

-Repeat Business
Customers referred from search engines tend to stick around for longer. An SEO package with BeHigher will increase customer lifetime revenues via our work and search engine optimisation.

-Target New Customers
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they will need this to become your next customer.

-Unique and Rich Content
In SEO Quality and Content are two of our focus words. We love original content with true quality and Google loves it too. And so do many SEO experts – the general advice that most SEO companies / consultants will give you is to create subject-specific content on your website, and to categorise and label that content in a way that will deliver a boost to your keyword strategy. Blogs are an additional source for achieving this too. Remember that quality content attracts quality links. And that good quality links are still very important for SEO. So if you invest in unique content you are building a valuable intellectual property asset that will benefit other areas of the business as well as improve your search rankings.

-Credibility/Brand Perception
“Why aren’t you on Google for ‘car insurance’”? Consumers expect businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two? Either nationally or in your local area - BeHigher can make this a reality.

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